Not every watch buyer is equal. Some apply a formula. Some lowball. Some simply don't understand what makes a particular reference desirable to the right buyer.

Chiefer Jewellery is different. Founded in the heart of Mayfair, we've built our reputation on genuine expertise, honest valuations, and a client list that includes everyone from professionals, to athletes and musicians. When you sell your watch through us, you're not being processed. You're being looked after.

We actively buy Rolex, Patek Philippe, Audemars Piguet, Richard Mille, Cartier, F.P. Journe, Omega, Hublot, Panerai, Vacheron Constantin and more. From single pieces to entire collections, choose Chiefer to sell your watch.

1. Get Your Free Online Valuation 

Complete our simple form with your watch's brand, model, condition and age. 

We'll come back to you with a personalised offer with no commitment required and no pressure applied.

2. Visit Our London Boutique 

Bring your watch to 10B Berkeley Street, Mayfair and our specialists will carry out a thorough in-person assessment. See the showroom, meet the team, and receive our best offer in person.

3. Get Paid

Accept our offer and we'll transfer payment directly to your bank account. 

No delays, no hidden fees. Simply a clean, transparent transaction.

We buy watches from the world's leading manufacturers. Current brands include:

Rolex · Patek Philippe · Audemars Piguet · Richard Mille · Cartier · F.P. Journe · Omega · Hublot · Panerai · Vacheron Constantin

Don't see your brand listed? Get in touch; if you’re looking to sell a luxury timepiece, we want to hear about it.

If you're asking yourself, "Where can I sell my watch?", you're in the right place. 

At Chiefer Jewellery, we actively buy luxury and pre-owned watches from all the world's leading brands, offering prices that reflect the true current market value of your timepiece.

We buy watches from the world's leading manufacturers, including:

Rolex, Patek Philippe, Audemars Piguet, Cartier, Omega, Richard Mille, Hublot, Panerai, Vacheron Constantin and many more.

Whether you have a single watch or an entire collection, with or without original papers and box, we'd love to hear from you. 

Start with a free online valuation and let our experts take it from there.

The honest answer: it depends. 

The pre-owned watch market is nuanced, and value shifts constantly based on supply, demand, and collector sentiment. 

Our team tracks it closely, so every offer we make reflects the genuine current rate. Not a guess, and not a lowball.

Here's what we consider:

Brand & Reference

Certain references command significantly stronger prices than others. A Rolex Daytona in steel and a Daytona in gold are different conversations. We know the difference.

Condition 

A well-maintained piece attracts a more competitive offer. That said, we buy watches in all conditions, don't assume yours isn't worth asking about.

Box & Papers 

Original documentation and packaging verify authenticity and can meaningfully increase value. 

No box or papers? We'll still make you a fair offer.

Market Timing 

The pre-owned market moves quickly. 

Our team monitors it continuously, so your valuation will always reflect what your watch is actually worth today.

We Know This Market 

Chiefer Jewellery is one of Mayfair's most respected names in luxury watches. Our founder built this business from the ground up with deep knowledge of the pre-owned market and a sharp eye for what collectors actually want. That expertise is what gives you a better offer.

Free Online Valuation 

Start from home. Share your watch details and receive a personalised quote without setting foot outside.

Genuine Expertise, Not a Formula 

Every watch we assess is valued by specialists who understand the nuances of the pre-owned market, not an algorithm and not a price guide from six months ago.

Hassle-Free Payment 

Accept our offer and the payment goes straight to your bank. 

No waiting, no unnecessary back-and-forth.

Complete Discretion 

Many of our clients value their privacy. 

Every transaction, whether online or in-person, is handled with the confidentiality it deserves.

No Obligation, Ever 

Our valuations are completely free. You're under no pressure to sell.

Yes. While having the original box and papers can add value, their absence won't prevent us from making you a competitive offer. 

Our specialists assess the watch on its own merits, considering the model, reference, condition, and where it sits in the current market. 

Bring what you have and we'll take it from there.